HousingWire Daily Dan Sogorka on Rocket Pro’s broker manifesto
Oct 1, 2025
Dan Sogorka, General Manager at Rocket Pro, shares insights from his extensive mortgage tech background. He emphasizes Rocket's dedication to respecting broker choices and maintaining client relationships through channel separation. The discussion includes innovative pricing transparency and efforts to assist nontraditional borrowers. Sogorka also highlights the emotional reception of the broker manifesto, signaling a commitment to advocate for fair housing policies. Additionally, he reveals the game-changing potential of AI-driven tools like Rocket Pro Navigate for brokers.
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Choice As A Core Principle
- Rocket Pro emphasizes broker choice and fiduciary duty as core principles for brokers serving clients.
- Dan Sogorka says Rocket will protect broker choice and product variety for consumers.
Firewall Retail From Wholesale
- Do separate retail and wholesale channels to preserve client relationships and trust.
- Rocket chose not to service wholesale-originated loans and avoids soliciting those clients.
Transparency Drives Speed And Certainty
- Rocket Pro promises full pricing transparency so brokers can present clear offers to clients.
- Dan Sogorka links transparency to speed and certainty for the broker-client interaction.