People vs Algorithms Sex, AI and Advertising
Apr 18, 2024
Dive into AI changing advertising, tech meeting human needs, and society's big shifts. Explore AI in creativity, a human touch in art, and AI's impact on advertising. Discuss AI's role in future marketing, the future of ad agencies in the AI era, and the limits of AI in services. Debate convenience vs. human connection, the dystopian vs. utopian views of AI, and the socio-economic implications of technology. Explore truth, trust, and technology in the digital age.
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Possible Conference
- Brian Morrissey attended the Possible conference in Miami, which aimed to be a US-based alternative to Cannes Lions.
- It focused on marketing technology, with brands as a draw but tech as the real focus.
AI's Impact on Advertising
- AI will transform advertising by automating tasks like brand briefs, research, and pitch decks.
- This could consolidate power with large tech companies like Amazon, Google, and Facebook.
AI-Driven Advertising Tools
- AI-driven tools like Waldo.fi automate advertising tasks.
- This shift may prioritize product quality over marketing.