

Sarah Allen: Simplifying Video Marketing for Lawyers and Beyond
In this episode, Steve Fretzin and Sarah Allen discuss:
- The importance of consistency and discipline in achieving business success
- Leveraging video marketing to build credibility and save time
- Understanding and overcoming common barriers to adopting video marketing
- The value of clarity and focus in business strategy and client engagement
Key Takeaways:
- Starting with short videos that address frequently asked questions allows lawyers to engage clients effectively while also reducing the time spent repeatedly explaining the same concepts.
- Tailoring video content to a specific audience builds trust, credibility, and professional authority, making it more effective than chasing viral success or trying to appeal to a broad, unfocused audience.
- Creating high-quality videos does not require expensive equipment, as a simple setup with a smartphone, webcam, and external microphone can produce professional and engaging results.
- Videos that focus on providing solutions to client problems or answering their common questions not only save time but also help establish the creator as a knowledgeable and trustworthy expert in their field.
"The biggest benefit of video for attorneys is you get your time back... it's literally duplicating yourself." — Sarah Allen
Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name!
Thank you to our Sponsors!
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Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
The No B.S. Small Business Book by Casey Graham: https://www.amazon.com/No-B-S-Small-Business-Book-ebook/dp/B09N9TZTW3
About Sarah Allen: Sarah Allen’s career bridges the worlds of big business and entrepreneurship, with leadership roles managing $100M+ divisions at Old Navy, Banana Republic, and eBay. Her time at eBay sparked a passion for empowering entrepreneurs, leading her to channel her corporate marketing expertise into helping small businesses succeed. Through her signature 5-step video marketing framework, Sarah has driven over $1M in revenue for her clients by helping them attract and convert new customers with ease.
Connect with Sarah Allen:
Website: http://www.sarahallenconsulting.com/
Email: sarah@sarahallenconsulting.com
LinkedIn: https://www.linkedin.com/in/sarah-ann-allen
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
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