We Are For Good Podcast - The Podcast for Nonprofits 165. How Movember Grew a Worldwide Digital Community (+5 Million Moustaches Too!) - Katelynn Whitaker
Meet Katelynn. When you've helped to build one of the most iconic, viral campaigns-turned-nonprofit like Movember, you know a thing or two about building digital community. We're talking mobilizing volunteers and crowdfunding campaigns as well as creating innovative marketing strategies to meet millennials / GenZers. Tune in to learn how to be an agent of remarkable experiences from the world's first digital-only nonprofit.
Episode Highlights
- Katelynn’s story and journey to where she is today (2:20)
- The history and mission of Movember (4:30)
- How innovation has really driven Movember’s connection with millennials and Gen Z (12:00)
- Lessons learned on managing successful crowdfunding campaigns (20:00)
- Provide your community with toolkits (24:00)
- Leveraging storytelling with crowdfunding (25:00)
- A powerful moment of philanthropy in Katelynn’s life (27:00)
- Katelynn’s One Good Thing: Be an agent of remarkable experiences. (30:00)
For more information and episode details visit: www.weareforgood.com/episode/165
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
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About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
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