20VC: The Future of Foundation Models | The Future of AI Consumer Apps and Why OpenAI Did a Disservice to Them | The Future of Music: Spotify vs YouTube & Spotify vs TikTok: What Happens with Mikey Shulman @ Suno
Jan 10, 2025
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Mikey Shulman, Co-founder and CEO of Suno, a pioneering music AI company, discusses the future of AI consumer applications and music's evolution. He critiques OpenAI's influence on the industry and emphasizes the importance of good taste in music creation. Shulman also shares insights on emerging music discovery platforms and the ongoing legal battles with major labels. He explores the competition between Spotify, YouTube, and TikTok, envisioning a more inclusive music landscape driven by innovation and collaboration.
Mikey Shulman argues that the popular OpenAI interface has led to misconceptions about AI's application in creative domains like music.
Suno's vision centers on transforming listeners into active music creators, fostering deeper engagement and participation in the creative process.
The ongoing lawsuit with the RIAA highlights the tension between AI innovations and traditional music industry practices, emphasizing the need for collaboration.
Deep dives
The Misconception of AI Interfaces
The discussion emphasizes that the interface popularized by OpenAI, specifically the empty text box for ChatGPT, has led to a widespread misconception about AI interactions. This type of interface may work well for certain applications like ChatGPT but is not suited for every AI product, especially those in creative domains such as music. The interview reveals that future advancements in AI may lead to a distinct model release that will ultimately serve as a foundation for various applications. The implication is that the evolving technology will require tailored interfaces that better align with the specific needs and functions of different AI applications.
Suno's Vision for Music Creation
Suno aims to revolutionize music by transforming listeners into active creators, fostering a more engaging and interactive experience comparable to that of video games. The company's vision is to facilitate not just music consumption but deeper participation in music-making, allowing users to lose themselves in the creative process. Suno's founders believe that the future of music should involve rich, engaging experiences that people are willing to pay for, similar to the video game industry. This approach seeks to make music creation more enjoyable and accessible, encouraging broader participation from the public.
The Shift from Enterprise AI to Generative Models
Initially, Suno was positioned as an enterprise AI audio tool, but the team quickly recognized the need for generative capabilities much earlier than anticipated. The founders highlight how their backgrounds in natural language processing (NLP) informed their understanding of audio AI, leading to rapid advancements in generative audio creation. This shift illustrates the potential for generative models to outperform traditional sense-making tools, giving users more powerful creative options sooner than expected. The transition reflects a recognition that generative audio technologies can significantly enhance user experience and interaction.
The Future of Music in an AI-Driven World
The conversation raises important questions about the future landscape of the music industry as it becomes more intertwined with AI technologies. One significant insight is the potential for increased accessibility, allowing a broader range of creators to participate in music-making while ensuring that music remains social and engaging. Furthermore, there's a caution against the commercialization of AI-generated content to the detriment of genuine human expression in music. The dialogue suggests that the music industry should embrace these changes to cultivate a vibrant, engaging ecosystem rather than a hyper-personalized and isolated experience.
Navigating Legal Challenges in AI Music Creation
Suno acknowledges the current lawsuit from the Recording Industry Association of America (RIAA), which stems from the use of copyrighted materials in training their models. Despite facing legal scrutiny, the company maintains that its practices are standard within the AI industry and emphasizes the need for collaboration rather than conflict with traditional music entities. The founders express optimism about a future where AI and traditional music can coexist, focusing on expanding the boundaries of music creation and fostering relationships instead of fighting over market share. This perspective underscores a desire to work with existing players to create a more abundant music landscape.
Mikey Shulman is the Co-Founder and CEO of Suno, the leading music AI company. Suno lets everyone make and share music. Mikey has raised over $125M for the company from the likes of Lightspeed, Founder Collective and Nat Friedman and Daniel Gross. Prior to founding Suno, Mikey was the first machine learning engineer and head of machine learning at Kensho technologies, which was acquired by S&P Global for over $500 million.
In Today’s Episode with Mikey Shulman:
1. The Future of Models:
Who wins the future of models? Anthropic, OpenAI or X?
Will we live in a world of many smaller models? When does it make sense for specialised vs generalised models?
Does Mikey believe we will continue to see the benefits of scaling laws?
2. The Future of UI and Consumer Apps:
Why does Mikey believe that OpenAI did AI consumer companies a massive disservice?
Why does Mikey believe consumers will not choose their model or pay for a superior model in the future?
Why does Mikey believe that good taste is more important than good skills?
Why does Mikey argue physicists and economists make the best ML engineers?
3. The Future of Music:
What is going on with Suno’s lawsuit against some of the biggest labels in music?
How does Mikey see the future of music discovery?
How does Mikey see the battle between Spotify and YouTube playing out?
How does Mikey see the battle between TikTok and Spotify playing out?
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