PNW Components: How the Brand Got its Start, and Where the Team Gets Their Inspiration

Aaron and Emily Kerson founded PNW Components in 2015. The customer-focused brand is known for offering quality components like dropper posts, handlebars, and now clothing at affordable prices.

In this interview we ask:

• What kind of bike industry experience did you have before starting PNW?
• Did you observe any problems you wanted to solve, or were there efficiencies that were being overlooked?
• What was the first product PNW launched? Why did you choose that product or product line to start?
• Who does your product design and development?
• Is working with local bike shops and brick and mortar retailers becoming more important as the brand grows?
• What is your customer service philosophy? Is the customer always right?
• Why did you decide to offer a lifetime warranty for PNW products?
• What’s one thing buyers can do to keep their dropper post working smoothly?
• Are there unique advantages and/or challenges to working with your spouse?
• Is there any pressure to increase prices on the products you sell? How are you keeping prices low?
• PNW, along with a number of brands, recently launched a line of cycling apparel. Why clothing?

Learn more about the company at pnwcomponents.com.

✏️ A written transcript of this conversation is available to Singletracks Pro supporters: singletracks.com/support

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