Audience 1st cover image

Audience 1st

Why Mapping Cybersecurity Products to Control Frameworks is a Massive Differentiator

Aug 2, 2023
41:36

There's a massive disconnect between product/solution providers and the people building cybersecurity programs in the industry.

The programs are built to standards. 

So what if product companies start building products to meet those standards?

Product vendors should be able to (but often can’t) tell what type of program they are building to and how they meet the controls inside that framework. 

We need to have risk management and to be able to make decisions. 

We need to shape people's thinking around and away from this auditor, pure “black and white” view in order to bring positive changes to the industry.

Brutally honest insights from Brian Haugli, CEO of SideChannel, Former F500 CISO & CSO and Founder of RealCISO.io.

In this episode, Dani Woolf had a conversation with Brian about his challenges, goals, what vendors do that piss him off, and the alternatives.

Join Audience 1st Newsletter Today

Join 1400+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/newsletter

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode