Understanding the Definition of an Offer

An offer is not just the product or service itself, but how it is communicated to potential customers. It is important to convey the value and benefits of the offer in a way that resonates with the target audience. While offers can be presented in different formats, the focus here is on written offers, which many people struggle with. The key is to avoid using outdated techniques like hypnotic words and relying too heavily on AI or outsourcing. Instead, the emphasis should be on clearly articulating the value proposition and transformation that the offer provides.