725: How This $3.5m Real Estate Guy Jumped into Group Coaching

Charlie Gaudet. He's the best-selling author of The Predictable Profits Playbook. He's a keynote speaker and creator of predictable profits methodology—the most reliable way to systematically generate predictable profits for small businesses. He's been an entrepreneur since the age of 4, creating his first multi-million dollar business at 24 and has helped others generate millions through his strategy. He's received a lot of awards, recognitions and has given business advice around the world including INC, Forbes and Fox Business as well on podcast and radio. He was named one of the American Geniuses Top 50 Industry Influencers. He's a crossfitter, Brazilian jiu-jitsu fighter and 3-time wrestling state champion. He lives in New Hampshire with his wife, 3 adorable kidpreneurs, and 1 badass dog.

Famous Five:

• Favorite Book? – Losing My Virginity
• What CEO do you follow? – Richard Branson and Jeff Bezos
• Favorite online tool? — Infusionsoft
• How many hours of sleep do you get?— 6
• If you could let your 20-year old self, know one thing, what would it be? – Charlie would tell himself to stay in line and pick one particular craft to master

Time Stamped Show Notes:

• 00:53 – Nathan introduces Charlie to the show
• 02:08 – Charlie is no longer in real estate
• 02:38 – Charlie grew his real estate company to $3-4M before getting out of it
  • 02:46 – They built 2 roads and 30 homes
• 02:54 – Charlie was in Episode 343
• 03:21 – Charlie wasn't having fun in real estate so he shifted
• 03:32 – Charlie has always been growing businesses
• 03:48 – Someone came to Charlie asking him to help grow his business and paid him $500 an hour
  • 03:54 – It was in 2009
  • 04:18 – Charlie went to $500 from hour to $2500 an hour
  • 04:36 – Charlie realized that there is value in coaching
• 04:49 – Charlie ended up making 1.1M when he changed his model
• 05:35 – In 2016, 90% of Charlie's income was percentage-based
• 06:05 – Charlie is going to a more scalable model in 2017
• 06:34 – Having the business that is dependent on Charlie won't be good in the long run
• 06:53 – Charlie can build a system around his coaching model
• 07:40 – Charlie had a client in the financial space
  • 07:44 – Charlie created 4 emails in the financial space for a 12-hour promotion that made $212K
  • 07:56 – The client is a small business company
• 08:12 – Charlie had a client who was selling to lawyers who also brought in $200K from the 4 emails that Charlie curated
• 08:32 – In some cases, Charlie would get a percentage of top line revenue and for others, he would still get paid per hour
• 09:20 – The baseline payment will still depend on the client
• 09:38 – Charlie is highly recommended by his clients
• 10:26 – Charlie will also bring outside expertise to help him
• 10:53 – When Charlie got into a marketing promotion, they controlled the whole promotion
• 11:30 – Something is always bound to happen and Charlie tries to have a contingency plan
• 12:00 – Charlie has made most of their money from the incentive-based model
• 12:20 – Recently, Charlie found out that lost $75K from the incentive-based model
• 13:33 – Most of Charlie's clients are using Infusionsoft
  • 13:39 – For every email that they blast out, they have built in tracking
• 14:331 – Nathan is confused as to why Charlie would switch from the real estate to incentive-based coaching, which is hard to predict
• 14:37 – Charlie's company is named Predictable Profits for a reason
• 15:26 – Charlie has different coaches delivering value
• 15:56 – Group coaching can work on a scalable format
• 18:25 – The Famous Five

3 Key Points:

1. If you lose interest in what you are doing; decide if it's time to take the leap and pivot to something new.
2. Something is always bound to happen, so a contingency plan is necessary.
3. If you focus on just one craft, you can grow consistently and exponentially.

Resources Mentioned:

• The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Klipfolio – Track your business performance across all departments for FREE
• Hotjar – Nathan uses Hotjar to track what you're doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Show Notes provided by Mallard Creatives