The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business 851: How to Take Back Control of Your Life, Career and Future
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Feb 10, 2025 Maha Abouelenein, a communications expert with three decades at tech giants like Google and Netflix, shares her insights on building a standout personal brand. She emphasizes that reputation goes beyond social media metrics—it's about authenticity, strategy, and self-reliance. The discussion touches on embracing action over perfection, mastering networking, and the significance of continuous learning over immediate earning. Listeners are encouraged to cultivate a genuine personal brand and actively manage their careers to thrive in a fast-changing world.
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Authenticity over Persona
- Focus on authenticity, not creating a persona.
- Share your real self, values, and struggles consistently.
Clarity and Consistency
- Clarity and consistency are more effective than loudness or flashiness.
- Consistently showing up and being clear about your values is key to standing out.
Building Consistency
- Develop habits and schedule specific times for brand building.
- Start small and gradually increase time and frequency, like exercising a muscle.