Chip Heath is a professor at the Stanford Graduate School of Business and New York Times best selling author of the Switch and Made to Stick. He has a new book out called Making Numbers Count; The art and science of communicating numbers. Chip has worked with various clients, including Google, Gap, The Nature Conservancy, and the American Heart Association.

Today, we are talking about his new book Making Numbers Count, how he got involved with some of the work he's doing, how he got to be a professor, why Chip turned to write books, and how his life led him to where he is now.

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Chip Heath On The Art And Science Of Communicating Numbers So People Listen