The Instagram Stories - Social Media News 6-23-25: YouTube's Rise Over Netflix: Insights from YouTube CEO Neil Mohan on Social Media Trends and Creator Economy
Today the CEO of YouTube, Neal Mohan, shares some insights on how YouTube is different from Netflix, and how that's reflected in the way it's used by Creators. Additionally the Head of Instagram, Adam Mosseri, explains Trial Reels, what to do with old Trial Reels, and how to start getting brand deals. Plus I launched an email newsletter!
Did you know that YouTube now claims 11% of all watch time on TVs, outpacing Netflix's 8. 5%? Join host Daniel Hill in this episode of The Instagram Stories as he delves into exclusive insights from Neil Mohan, the CEO of YouTube, who discusses the platform's remarkable performance against streaming titans and its unwavering commitment to creators.
Mohan addresses the recent criticisms from Netflix co-CEO Ted Sarandos, emphasizing how YouTube's unique content model empowers creators by allowing them to retain ownership of their work. This episode highlights the significance of YouTube as a cultural epicenter, where successful creators prioritize their channels and leverage the platform to connect with their audiences. As the creator economy continues to evolve, understanding these dynamics is crucial for anyone interested in social media marketing and the latest social media trends.
But that's not all! The episode also features an engaging Ask Me Anything session with the head of Instagram, who shares invaluable insights on brand deals, the latest Instagram features, and effective Instagram DM strategies. Discover tips on editing posts, trial reels, and the optimal posting times based on audience behavior, ensuring you stay ahead in the fast-paced world of social media.
Whether you're a content creator looking to enhance your YouTube captions or a marketer aiming to refine your social media strategies, this episode is packed with actionable insights. Don't miss out on the latest Instagram news updates, TikTok trends, and platform updates that can elevate your social media game. Tune in to learn how to navigate the ever-changing landscape of social media, from Instagram carousels to DM automation, and get ready to transform your approach to digital content.
As we wrap up the episode, remember to subscribe to our newsletter for a comprehensive recap of social media news, ensuring you never miss a beat in the world of Instagram, TikTok, and YouTube. Stay informed, stay inspired, and keep creating!
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YouTube: Creator Coup: CEO Neal Mohan on YouTube Beating Netflix Without Buying a Single Show (YouTube)
Sign Up for The Weekly Roundup: Newsletter
Leave a Review: Apple Podcasts
Follow Me on Instagram: @danielhillmedia