353. Driving Growth Through Authentic Connection with Crystal Tosh

Oct 2, 2023

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Episode notes

In this enlightening episode of podcast, Ryan engages in a candid conversation with Crystal Tosh. They explore the evolving landscape of video production, emphasizing the importance of authentic communication, understanding client needs, and leveraging technology like ChatGPT.

Key topics covered include:

The significance of face-to-face interactions in building trust.
The challenges and benefits of using AI tools like ChatGPT.
The essence of simplifying communication for better understanding.
The humorous side of AI-generated content.

Key Takeaways

You'll grasp the importance of authentic, face-to-face communication in building trust and understanding client needs.
You'll discover the potential and pitfalls of using AI tools like chat GPT in video production.
You'll appreciate the value of simplifying messages and the unexpected humor AI can bring.

About Crystal Tosh

Crystal Tosh is a marketer, SoTrue co-founder, and advocate for animal welfare and the environment. With degrees in psychology and public health, she crafts effective marketing strategies by understanding human behavior and empathy. Her love for nature and animals drives her nonprofit work, while her dedication to ethical marketing ensures a compassionate connection with audiences. Get ready to be inspired for a sustainable and compassionate world with Crystal as your speaker.

In This Episode

[00:00] Welcome to the show!
[04:12] Meet Crystal Tosh
[06:15] Crystal’s marketing agency
[07:58] Authentic connection
[10:30] AI’s influence on social media
[12:13] Using video content for a video business
[16:12] Be true to yourself
[25:23] Finding your ideal clients
[33:59] Becoming a people-person
[40:21] Listen to the right voices
[44:04] Connect with Crystal
[45:20] Outro

Quotes

"When you are, like, literally within hugging distance of me, look out, because here I come." - Ryan

"Tell it to me like I'm in third grade. And I'm like, oh my gosh, yeah, this sounds so much more like me." - Ryan

"You just get all of the non-verbals and you get an opportunity to really listen on a whole other level." - Ryan

"If people don't trust you, if potential clients don't trust you, you're going to be... it doesn't have to be hard." - Ryan