Decoder with Nilay Patel Recode Decode: "Russian Doll" star Natasha Lyonne and Netflix content VP Cindy Holland (Live at Code 2019)
Jul 3, 2019
Natasha Lyonne, the talented actress and co-creator of 'Russian Doll,' teams up with Cindy Holland, Netflix's VP of Original Content. They discuss the creative process behind 'Russian Doll,' highlighting its unique blend of personal experience and existential themes. Cindy shares insights on Netflix's innovative programming strategies and how they've revolutionized traditional storytelling. They also touch on audience engagement challenges, the dissolution of content barriers, and the balancing act between creative integrity and viewer preferences.
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Early Netflix Perceptions
- Natasha Lyonne's initial perception of Netflix was uncertain, viewing it as an "unknown quantity" or "web channel."
- Actors signed onto Orange Is the New Black for the quality of the material despite the platform's ambiguity.
Netflix's Unique Content Strategy
- Netflix carved a unique space by creating premium television distinct from traditional network shows or formulaic franchises.
- Cindy Holland emphasizes Netflix's focus on diverse tastes, evident in their DVD catalog's eclectic range.
Russian Doll's Genesis
- Amy Poehler, recognizing Lyonne's "old soul" persona, proposed a TV show based on that concept.
- The show, initially titled Old Soul, featuring older actors, was sold to NBC but not picked up.
