The Gstaad Guy Podcast Georgios Frangulis: Founder of Oakberry Açaí – Entrepreneurship, Resilience, F1, & Building a Premium Brand Against the Odds
Aug 19, 2025
Georgios Frangulis, the visionary behind Oakberry Açaí, shares his inspiring journey from battling cancer to creating a global premium brand. He discusses the challenges of launching a business with limited resources and the importance of resilience and vision. Georgios dives into the strategic evolution of Oakberry, including its exciting sponsorship of the BWT Alpine Formula One Team. He reflects on overcoming doubt, the significance of trusting in oneself, and crafting a luxury brand identity, all while maintaining a commitment to personal and professional growth.
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Cancer Insurance Funded Startup
- Georgios used his cancer insurance payout to fund his first Oakberry store with limited resources.
- Despite skepticism, this setback became a launching point for rapid business expansion.
Elevating açaí as Premium Meal
- Food business is one of the toughest due to high competition and health liability.
- Oakberry succeeded by elevating a common açaí product to a premium, standardized meal experience.
Sustainable Amazon Supply Chain
- Oakberry supports Amazon riverside communities by professionalizing açaí harvesting.
- This sustainable approach incentivizes forest preservation and economic growth for locals.