On with Kara Swisher Martha, Martha, Martha (ICYMI)
Oct 9, 2023
Martha Stewart, a media mogul and lifestyle influencer, shares her impressive journey at 81, emphasizing her endless reinvention and adaptability. She discusses her pioneering interest in technology and memorable parties with icons like Bill Gates. Listeners will be intrigued by her ambitions for "MarthaAI" and reflections on her historic Sports Illustrated cover. Martha opens up about overcoming challenges, including past legal troubles, and highlights the entrepreneurial spirit crucial for success in a rapidly changing media landscape.
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Unexpected Techie
- Martha Stewart met Kara Swisher at Bill Gates' CES party, surprising tech reporters.
- Stewart showed an early interest in tech and attended tech conferences.
Early Adopter
- Martha Stewart bought her first computer in 1982 at the IBM store.
- She hired a software designer friend to teach her how to use it for bookkeeping.
Twitter as Research
- Use Twitter as a research tool.
- Conduct instant surveys to gather valuable consumer insights and feedback.