[BEST OF] How to Offend People & Create Great F*cking Content

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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My guest today is not afraid to push boundaries or take risks and is most definitely not boring.

In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes.

He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business.

Topics covered

• Why people are crippled by the fear of being honest
• The biggest mistake companies make with their content
• Producing one piece of good content that has impact
• Developing a strong team that learn by their mistakes
• How to start offending people so that you’re loved by some and hated by others
• The process for creating great content that makes people actually buy stuff
• What you need from a client to be able to market a product with leverage
• How you know when you’ve struck marketing gold
• The more you speak to people and understand their culture the more you will get out of it

Resources mentioned

• Offended Marketing
• HubSpot
• A Short History of Nearly Everything - Bill Bryson

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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