

Salma Bakouk - Data Observability, the Balance of Running a Startup, and More
16 snips Mar 18, 2025
Salma Bakouk, CEO of Sifflet and expert in data and AI, shares her insights on the booming field of data observability in Paris's tech scene. She discusses how this trend reflects the changing perceptions of data as a vital asset. The conversation highlights the need for effective communication between startup founders and their customers. Salma also reflects on her entrepreneurial journey, emphasizing resilience and the balance between personal and professional life, while underscoring the importance of mentorship in fostering growth.
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Paris Tech Scene Growth
- Salma Bakouk was skeptical about the Paris tech scene after working abroad.
- The Paris AI Summit changed her mind, showcasing its growth as a serious tech hub.
Data as a Transactional Product
- Data is becoming a transactional product, like software.
- Data observability is crucial because data is now used in production, similar to software applications needing observability.
Data Observability Maturation
- Data observability has rapidly matured in recent years.
- Companies now understand its importance and have specific requirements, unlike the initial need for education.