Fun Problems #38 - Sell Sheets (Industry Talk)
Nov 14, 2024
Hosts explore the art of crafting effective sell sheets for board games, shedding light on their vital role in game publishing. They share real examples, providing valuable tips on what works and what doesn't. The discussion dives into balancing gameplay communication and design elements to captivate publishers. Insights on player demographics come from examining a specific game, highlighting visibility issues for designers. The lighthearted banter includes anecdotes about coffee-making skills, adding a humorous touch to the serious topic.
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Essentials of a Sell Sheet
- A sell sheet is a concise document used to pitch your game to publishers at conventions or via email.
- Always include essential info like game premise, components, and contact details; missing contact info wastes your effort.
Sell Sheets' Industry Roots
- Sell sheets originated from pitch decks in other industries and were popularized in board games by Sen and Che at Gamma conventions.
- They let designers present multiple games efficiently when direct demoing isn't feasible, becoming an industry staple.
Sell Sheets Signal Professionalism
- Having a sell sheet is crucial; lacking one looks unprofessional and signals amateurism to publishers.
- A good sell sheet is often required by publishers to consider your game seriously.