Eat Blog Talk 714: 3 Powerful Blogging Strategies To Prioritize in 2025 with Karissa Parrish
Megan chats with Karissa Parrish from Ginger Snaps Baking Affairs about the three powerful blogging strategies she's embracing in 2025 that are moving the needle in her business.
Karissa is the food photographer and recipe developer behind the dessert blog, Ginger Snap's Baking Affairs. She started her food blog in early 2020 with the number one goal of providing fellow home bakers with the confidence they need to bake up homemade and tasty desserts in their own kitchens. What started out as a hobby and needing a creative outlet outside of work and every day life has turned into a thriving and continually growing 5 figure business that allows her to stay at home with her son while still working on the blog.
In this episode, you'll learn how narrowing your focus, updating existing content, and implementing a smart interlinking strategy can lead to increased traffic and a more aligned blogging business.
Key points discussed include:
- Content clustering is a powerful strategy: Karissa is narrowing her recipe categories to a handful of focused clusters like cupcakes, cakes, and frostings, helping her increase traffic and efficiency.
- Updating old content is non-negotiable: Instead of letting older posts sit stagnant, Karissa revamps them with user-first formatting, stronger H2s, and keyword enhancements.
- Interlinking strengthens your blog's structure: Smart interlinking throughout posts (not just at the end!) boosts SEO and helps readers find more value on your site.
- Work smarter, not harder: Karissa now creates less new content and focuses more time on refreshing older posts, which is yielding better results in less time.
- Let data and joy guide your niche decisions: She recommends blending Google Search Console insights with what genuinely excites you to decide what to focus on.
- Build your authority through storytelling: Karissa adds personal background and expertise into blog posts and links back to her About page to build trust and relevance.
- Mindset matters just as much as strategy: She reminds us that improving a little each day—even if that means taking a break—is key to long-term blogging success.
Connect with Karissa Parrish