

25 Minutes of Social Media Tips
9 snips Jun 11, 2024
Discover the secrets of impactful Facebook ads through quality content and a speedy execution mindset. Hear about transformative growth in the beauty industry, with insights on expanding business through podcasts and social media. Learn effective strategies for engaging industry leaders on LinkedIn, and how TikTok is reshaping marketing dynamics. Explore the launch of a new direct-to-consumer initiative in partnership with Aveda, and gain actionable tips for connecting with consumers in the evolving post-COVID landscape.
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B2B Podcast Strategy
- Produce a B2B podcast for the hair salon industry, interviewing experts and sharing your own knowledge.
- This will establish you as leaders, attract talent, and potentially secure a distribution deal with Aveda.
LinkedIn Promotion
- Share clips from your B2B podcast on LinkedIn.
- Target these clips towards employees at high levels within Aveda to gain their attention and interest.
TikTok Success Story
- Roberto's team initially laughed at his suggestion to use TikTok, but it became their primary source of leads for their school.
- This demonstrates the unexpected potential of TikTok, even in industries where it might seem unconventional.