RESTAURANT STRATEGY The Death of Discounts (ENCORE)
#490 - The Death of Discounts (ENCORE)
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When you DISCOUNT your food, you're marketing with just one assumption... that the only reason people aren't coming to you is because of the cost. And that couldn't be more wrong. People don't patronize your restaurant for tons of reasons:
- They don't like the food
- They're not in the mood for that food tonight
- The service is bad
- They're not in the mood for that kind of vibe tonight
- It's inconvenient to get to you
- They don't have enough time for the full experience
Or simply because...
- You're not top of find when it's time for the to decide where to eat!!!
Stop discounting and start marketing with authority.
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