S3 | Ep 22 | From Data to Profit; Leverage Data To Grow Your Top & Bottom Line with Vin Vashista, Founder of V Squared

In Episode 22 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Vin Vashista, Founder of V Squared and a LinkedIn "Top Voice", where they discuss how to deliver tangible ROI from your data and analytics initiatives, which includes;

How Vin reached 160K Followers on LinkedIn and became a “Top Voice” by writing about data monetization
Why he wanted to write a book that was a single blueprint in a book; “From Data to Profit”
Why 70% of data teams are NOT delivering any returns for their organisation
Why genuine ROI will keep the hype and boom going
Why you need to hire differently to monetize data
How to identify the first green shoots of value creation
The biggest problem is that we don’t connect the technology to the strategy
Why it’s imperative to get C-Suite sponsorship if you want to be successful
Why you have to delvier ROI incrementally and not wait for a big bang
If you let technology drive strategy you end up with more technology
Why you need a prioritization framework
Why the frustrations of data and C-Suite professionals is the same root cause
Why you need an opportunity discovery framework that involves the whole business
Why business teams know where the opportunities are but they have no way of articulating their needs
Why data teams aren’t the best people to decide what the business should be doing
How we confuse strategy and tactics
Why we need to interrogate our data & analytics ideas like a shark tank pitch
Why most C-Suite Leaders think the data team needs to be managed as it can’t be accountable for its own value creation
Why you need a Data Monetization catalogue
The 3 slide sales deck that Execs keep falling for
The 9-figure ROI use cases
Why there are so few people who can connect hype to revenue
Why C-Suite executives are transfixed on ROI yet still invest in data projects that don’t deliver any ROI
Why many Data Leaders are great strategic leaders yet most don’t actually lead the strategy
Why to be a successful CDO you need to have come from a Data role/background, but shouldn’t be hands-on
Why we should train our technical people to be more than just more technical
Why moving forward people who can’t prove ROI won’t have a place in the organisation
Why data teams will be the growth engine for most businesses over the next 5 years
The misunderstanding that you can clean your way to valuable data
Why you need a product-first approach to data
Buy-in = TRUST
Why 'track record of success' is the only way to C-Suite sponsorship