In Episode 22 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Vin Vashista, Founder of V Squared and a LinkedIn "Top Voice", where they discuss how to deliver tangible ROI from your data and analytics initiatives, which includes;
- How Vin reached 160K Followers on LinkedIn and became a “Top Voice” by writing about data monetization
- Why he wanted to write a book that was a single blueprint in a book; “From Data to Profit”
- Why 70% of data teams are NOT delivering any returns for their organisation
- Why genuine ROI will keep the hype and boom going
- Why you need to hire differently to monetize data
- How to identify the first green shoots of value creation
- The biggest problem is that we don’t connect the technology to the strategy
- Why it’s imperative to get C-Suite sponsorship if you want to be successful
- Why you have to delvier ROI incrementally and not wait for a big bang
- If you let technology drive strategy you end up with more technology
- Why you need a prioritization framework
- Why the frustrations of data and C-Suite professionals is the same root cause
- Why you need an opportunity discovery framework that involves the whole business
- Why business teams know where the opportunities are but they have no way of articulating their needs
- Why data teams aren’t the best people to decide what the business should be doing
- How we confuse strategy and tactics
- Why we need to interrogate our data & analytics ideas like a shark tank pitch
- Why most C-Suite Leaders think the data team needs to be managed as it can’t be accountable for its own value creation
- Why you need a Data Monetization catalogue
- The 3 slide sales deck that Execs keep falling for
- The 9-figure ROI use cases
- Why there are so few people who can connect hype to revenue
- Why C-Suite executives are transfixed on ROI yet still invest in data projects that don’t deliver any ROI
- Why many Data Leaders are great strategic leaders yet most don’t actually lead the strategy
- Why to be a successful CDO you need to have come from a Data role/background, but shouldn’t be hands-on
- Why we should train our technical people to be more than just more technical
- Why moving forward people who can’t prove ROI won’t have a place in the organisation
- Why data teams will be the growth engine for most businesses over the next 5 years
- The misunderstanding that you can clean your way to valuable data
- Why you need a product-first approach to data
- Buy-in = TRUST
- Why 'track record of success' is the only way to C-Suite sponsorship
