TED Talks Daily Why you should shop at your local farmers market | Mohammad Modarres
Oct 1, 2019
Mohammad Modarres, a passionate social entrepreneur, champions local agriculture and the importance of farmers' markets. He reveals the startling truth that farmers earn less than 15 cents on every dollar from grocery sales. Modarres highlights the detrimental effects of corporate control in agriculture and proposes solutions like supporting local markets. He emphasizes the economic and health benefits of shopping locally, urging listeners to prioritize fresh, community-sourced food to sustain both farmers and local economies.
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Three-Part Solution
- Transform the food industry from the bottom up by following these three steps.
- These steps offer a simple solution to support local agriculture.
Support Local Farmers
- Shop at your local farmer's markets and subscribe to community-supported agriculture (CSA) boxes.
- This is the most impactful purchasing decision for consumers.
Farmers' Diminished Earnings
- American farmers' earnings have reached a near 30-year low due to reduced supply chain ownership.
- They receive less than 15 cents per dollar spent at stores due to unfair pricing.