Lights On Data Show
Building the Future of Audience Intelligence
Aug 18, 2023
Joe Schaeppi, CEO of Solsten, discusses how understanding customers through play is more authentic than traditional methods. The podcast explores the significance of play in human development, the evolution of customer understanding, the history of psychological assessment, mitigating bias with games, and using machine learning to uncover user behaviors.
45:26
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Quick takeaways
- Play offers profound insights into human behavior and reveals our true selves, free from societal masks and biases.
- Solston's cognitive layer approach combines psychological assessments with play behavior data, providing a deeper understanding of customer traits and motivations.
Deep dives
The Power of Play and its Insights into Human Behavior
Play is deeply rooted in human nature and offers profound insights into human behavior and preferences. It provides a platform for authentic self-expression and reveals our true selves, free from societal masks and biases. Adventure-based psychotherapy has shown that engaging in play helps people tap into their true authentic behaviors and facilitates personal growth. Play also enhances cognitive functions, such as fluid memory, which tends to decline with age. Understanding the value of play can lead to a better grasp of human behavior and inform how businesses can build more meaningful experiences for their customers.
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