Evolution of Customer Understanding and the Importance of Cognition

Companies know how important it is to inherently understand their customers, yet they rely on surveys, testimonials, or customer service calls to gather intel. In reality, language is not the most authentic way to understand humans. Play is. 
With one of the largest psych databases in the world, Joe Schaeppi, CEO of Solsten, can dive into what it truly means to understand your customer and how Solsten is bridging the audience intelligence gap through the power of gaming.

In this episode you'll uncover why you know someone's true self when they are at play.