The Think Media Podcast 477: Are Vlogs Dead? The REAL Reason Vlogging Is Blowing Up Again.
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Jan 8, 2026 Join Benji Travis, a seasoned vlogger and creator with over 17 years of experience, as he reveals the resurgence of vlogging in a changing landscape. Vlogging is back, driven by a shift towards TV-style content on YouTube. Benji discusses the appeal of longer episodes, the importance of niche topics, and the psychological effects of short-form content. He emphasizes authenticity over polish and shares his 'three T's' strategy for successful vlogging. Tune in for practical steps to elevate your content game!
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YouTube Is Becoming The New TV
- YouTube is shifting into a "TV era" where viewers watch longer, relaxed content on living room screens.
- Benji Travis finds longer videos perform better for couch viewers and TV-style consumption.
Use 30 Minutes As A Target
- Aim for ~30 minutes when possible because it matches TV psychology and viewing habits.
- Use 30 minutes as a target, not a rule, and avoid fluff just to hit length.
Vlog Around One Focused Topic
- Focus each vlog episode on a single interest-focused topic rather than your whole day.
- Expand on thoughts related to that topic so longer runtimes feel natural and valuable.
