30 Minutes to President's Club | No-Nonsense Sales #201 - 4 Ways To NOT Sound Like A Telemarketer
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Sep 12, 2023 Learn five strategies to differentiate yourself from telemarketers during cold calls. Show personality and have fun in sales calls. Take actions adjacent to cold calls to get on the prospects' radar.
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First Seconds Define Reality
- Prospects answer cold calls primed to think the caller is a scammer because of robocalls.
- Your first five to seven seconds must separate you from telemarketers.
Assume You Have The Right Person
- Assume the person who answers is the right contact and start your opener immediately.
- Accept occasional awkward calls rather than asking “Is this Dave?” every time.
One Awkward Call Is Worth It
- He prefers one awkward interrupt per twenty calls over asking identity every time.
- That trade-off reduces overall call awkwardness and speeds outreach.