Life, Money & Love with Dylan Mullan #51 Hey Bud Skincare | From ZERO To 8 Figures In 3 Years: How 3 Best Friends Built Hey Bud Skincare
In this episode I sat down with Alex, Fedele & Ollie, the three co-founders of the extremely popular
skincare brand, Hey Bud. The boys were just 22 years old and living at home when they scrapped together the money to start a skincare business.
They began developing the product in July 2018, taking about seven months to source a chemist and manufacturer. After trialling their product on friends, girlfriends, mums and family members they launched their website in August 2019 with just 500 units of their clay mask, which sold out very quickly.
Each of the boys invested $10,000 into Hey Bud and the money went to pay for manufacturing their product, their website and marketing as well. Their initial success came from sharing their product with Instagram influencers and word soon travelled with fans claiming it alleviated their acne as well as reducing oil and redness and shared impressive before and after images of the results.
The Hey Bud team is growing rapidly & you can now find Hey Bud in Priceline stores all over the country.
In this episode:
- The failed businesses the boys started before Hey Bud took off and it became a success.
- How the boys came up with the idea and why they chose hemp as the key ingredient.
- How to start a business on a budget and the money saving hacks most ecommerce businesses don't know about.
- How to communicate and deal with differing ideas when in a partnership.
- The process for researching, launching and scaling new product lines.
- The biggest challenges they had to overcome and what got them through the tough times.
- The most important trait entrepreneurs and founders need in order to achieve success.
- The process for getting stocked in retailers and what brand owners need to know before reaching out to distributors.
- How they got funding and the role it played in the growth journey.
- The secret apps and software that have enabled to the boys to scale Hey Bud to a multi-million dollar brand so quickly.
- How they see the future of ecommerce.
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Alex Instagram: https://www.instagram.com/alexroslaniec/
Fedele Instagram: https://www.instagram.com/fedeledamico/
Ollie Instagram: https://www.instagram.com/olliewatts_/
Hey Bud: https://www.instagram.com/heybudskincare/
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