[FFL 279] From Start Up To High Growth with Emma Weston, co-founder of Agri-Digital

Emma Weston is a lawyer, farmer, mentor, and co-founder of the technology start-up AgriDigital. She was recently named one of Australia's Top 25 FinTech Influencers, Female FinTech Leader of the Year, and Emerging FinTech Leader of the Year for 2017 by FinTech Australia. In addition to her work as a mentor for female technology entrepreneurs, she also serves as a non-executive director of the Australian Digital Commerce Association and FinTech Australia.

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On today's episode, Emma explains why domain knowledge is as necessary as technical knowledge for entrepreneurs in the technology space and how valuable it has been for her to surround herself with mentors and advisors who can fill in the gaps in her knowledge. She shares practical advice for entrepreneurs and start-ups on building a company to scale and tips on creating and delivering a winning pitch. She also shares the organizational strategies she uses when tackling big projects with her team.

"Although technology is what can unlock the solution, it is actually the domain knowledge that helps us define what the problem is in the first place." - Emma Weston

Today on the Fierce Feminine Leadership Podcast:

• What being a farmer has taught her about being an entrepreneur.
• How domain knowledge helps to define the problem that technology can help solve.
• What AgriDigital does and how it uses blockchain.
• The importance of confidently asking questions and learning when working in an unfamiliar space.
• How it is possible to build a business in a domain that you do not have a background in.
• The lessons she has learned about entrepreneurship and leadership while building her business.
• The benefits of working with a diverse team whose members complement each other's skills and knowledge.
• Advice for other startups trying to build a company to solve a worldly problem.
• The importance of finding a balance between ideas and execution on a team or in a partnership.
• Why she believes technology companies should be more open about what they are creating.
• Her top organizational tips for tackling big projects.
• Why she recommends tapping into team members' personal motivations before starting a project.
• The importance of noticing when you are not performing at your personal best.
• The most common challenges faced by the entrepreneurs she mentors.
• How women entrepreneurs' need to be an expert holds them back.
• The hallmarks of going from a start-up to an early stage growth company and how leaders should prepare themselves for scalability.

Emma Weston's Tips for a Successful Pitch:

1. Keep it simple.
2. Practice.

Fierce Leadership Quotes:

• "I want people to tell me when I'm not being as effective as they've seen me be in the past so I can take corrective action." - Emma Weston
• "When crafting a pitch, what really resonates a lot more, quite often is a story that illustrates rather than trying to just explain. I think that going for whatever is simple is what's needed in the pitching environment." - Emma Weston
• "As women, we sometimes set a standard that is frankly too high. It's just unattainable, and that holds us back." - Emma Weston

Connect with Emma Weston:

• AgriDigital
• LinkedIn

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