Less than a year into his tenure running the Arizona Coyotes, Xavier Gutierrez is on the cusp of another unusual season. The former private equity investor is applying lots of business metrics to ensuring a safe season -- with a limited number of fans as the NHL season looks ahead to the first pucks dropping next week. He talks to Jason, Mike and Michael about innovations in ticket sales, as well as leaning into his young, diverse market to find "fans in waiting."
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