

How Outdoor Living Pros Can Build a Team That Sells Without Destroying Client Experience
Aug 18, 2025
Struggling to juggle sales and ownership? Discover the key traits to look for in salespeople and how to create a structured sales process. Learn why trying to do everything yourself is holding you back from growth. Find out how to train a new salesperson without sacrificing your standards or client experience. Gain insights into the hidden dangers of commission-only hiring, and embrace the mindset shifts necessary for sustainable success. Say goodbye to burnout and hello to freedom in your landscaping business!
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Conversation With Alex Bulow
- Joshua recounts a conversation with Alex Bulow that sparked the discussion about replacing owner-sales roles.
- Alex's referral-focused approach demonstrates how referrals simplify selling and improve client readiness.
Fear Of Handing Off Sales
- Letting go of sales is terrifying because owners fear losing close rates and control.
- Without sales, even great production and marketing can't sustain the business.
Sell From Service, Not Pressure
- Lead sales from service, not head-driven pressure to make revenue.
- Think from your heart to create client-centric conversations and better outcomes.