Marie trains dogs for a living, but she’s struggling to teach herself a new trick—overcoming procrastination. For a year, she’s been ready to launch a new dog training app....just as soon as she makes the training videos for it. The delay is hurting business so why can’t she cross this task off her to-do list? In this episode of How To!, Dan Ariely, professor at Duke University and author of Predictably Irrational, shares some procrastination tips that got him through a tough time in his own life. When a difficult task looms in front of you, Dan says, reward yourself for the effort, not the outcome. Otherwise, you may never get started.
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