Publishing a Book to Get More Clients, with Ken Hardison

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• Why writing a book is easier than you may think and serves as a fantastic way to market your law firm
• Why a book can help you stand out from your competition and position you as a trusted expert and resource for your prospective clients
• How there are eleven different ways to leverage your book to generate new clients and double your referrals
• Why 20% of past clients won’t refer you no matter what, 20% will always refer you, and it’s the other 60% that you need to help refer you
• How a book can help you not just generate clients directly but also can encourage other professionals to refer you
• How interview-style infomercials on local TV or radio stations can be a great, inexpensive way to leverage your book
• How you can repurpose the content in your book in numerous ways including in blog entries and tip sheets
• What publication options are available to help you get your book printed, and how you can even license books directly from PILMMA
• Why you should write your book at the seventh-grade level, and why it doesn’t matter much if the people you give your book to actually read it
• Why including “questions you should ask when evaluating a lawyer” in your book can position you to be the logical choice, and why a title that catches interest is critical

Resources:

• Hemingway Editor: www.HemingwayApp.com
• PILMMA Publishing: www.pilmma.org/publishing

Additional Resources:

• PILMMA Super Summit: www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/