How To Bootstrap £500 into £350 Million - Oliver Cookson Founder of Myprotein

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Nov 8, 2021

Oliver Cookson, the renowned founder of Myprotein and author of 'Bootstrap Your Life', shares his incredible journey from a mere £500 overdraft to building a £350 million empire. He discusses the challenges of entrepreneurship, the importance of calculated risks, and mental health along the way. Oliver also reflects on mastering technical skills like coding and the emotional complexities tied to wealth. With insights on personal growth and a love for music, he underscores the power of patience and consistency in achieving success.

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ADVICE

Test Before You Leap

Test your business idea with a minimal viable product (MVP) before quitting your job.
This allows you to gauge traction and validate demand early on.

ANECDOTE

MyProtein's Origin

Oliver Cookson's idea for MyProtein came from realizing the high markup on whey protein.
He saw an opportunity to sell it cheaper online, cutting out retail.

ANECDOTE

Functional over Fancy

Cookson's early MyProtein website prioritized functionality over design.
Its speed and reliability were key for conversions in the early days of e-commerce.

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"With patience water can erode rocks, so with patience and perseverance you can do anything" - Oliver Cookson

In this weeks episode Ali sits with down award-winning British entrepreneur, Oliver Cookson. Oliver left school aged 16 with just one GCSE and went on to become one of the UK's leading self-made millionaires after founding sports nutrition business Myprotein. Earlier this year Oliver released his book 'Bootstrap Your Life' where he writes about his experiences turning a £500 overdraft into £350 million.

In the conversation Oliver and Ali discuss the story of MyProtein from the early days right up until the sale, covering the challenges that come with being an entrepreneur, mindset and how we sometimes have to roll with the punches.

📢 MID-SEASON SURVEY https://aliabdaal.typeform.com/to/eGFwxKfI

Connect with Oliver

Website - https://olivercookson.com/
Instagram - https://www.instagram.com/mrolivercookson/
Twitter - https://twitter.com/olivercookson?lang=en
Linkedin - https://www.linkedin.com/in/olivercookson/?originalSubdomain=uk

Oliver's Book, Bootstrap Your Life - https://www.amazon.co.uk/Bootstrap-Your-Life-turn-million/dp/0349429197
Oliver's Podcast - https://podcasts.apple.com/gb/podcast/bootstrap-your-life/id1515610831

Connect with Ali

YouTube Channel - https://youtube.com/aliabdaal
Twitter - https://twitter.com/aliabdaal
Instagram - https://instagram.com/aliabdaal
Website - https://aliabdaal.com
Linkedin - https://www.linkedin.com/in/ali-abdaal/

Find any resources mentioned on the website: https://aliabdaal.com/podcast/