E26: From 5 Clients to 50: What Actually Matters in Growing A Business

In this episode, Jorge and Schultze cut through the noise and talk about what actually matters when building and scaling a coaching business. Whether you’re a new trainer or already have a growing client base, the biggest mistake we see is people focusing on the wrong things—shiny new systems, branding, and "scaling" before they even have a solid foundation. 

If you’re tired of overcomplicating your business and want to focus on what actually moves the needle, this episode is for you.

https://www.instagram.com/brandon.schultze/

https://www.instagram.com/jorgedehoyos_/

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The Real Problem With Trainers Who Struggle to Get Clients (00:00:00)

What Actually Matters When Starting a Coaching Business (00:05:45)

Why Trainers Overcomplicate Their Business (00:10:30)

Scaling vs. Lateral Moves: Are You Just Spinning Your Wheels? (00:18:15)

The Importance of Fixing Bottlenecks First (00:23:45)

How We Handle Systems and Processes in Our Own Businesses (00:31:20)

The Value of Doing the Work and Learning Through Action (00:39:00)

Practical Strategies to Make Your Business More Efficient (00:47:10)

The #1 Piece of Advice for Coaches Trying to Grow (00:55:45)