Quick takeaways

• The sports betting industry relies on content creation companies to set prices and sportsbooks to take bets, highlighting the delicate balance that holds the market together.

• DFS players have an advantage in sports betting, especially in player prop markets, due to their understanding of game theory and lineup construction.

• Models primarily drive prop betting markets, with individuals often betting against models created by content creation companies, highlighting the distinction between models and markets.

• The value of information in sports betting depends on its exclusivity and timing, with early access to information and low public knowledge increasing its value.

Deep dives