Creating video content can be a highly effective way to spread the word about your brand and build authority in your industry. But the toughest thing can often be just getting started…

So how can professionals fight their fears and take those all-important first steps towards growing their business through video?

On this episode of The Visual Lounge, we ask someone who has been there and done it – Texas master plumber, entrepreneur and YouTuber Roger Wakefield. Roger is a plumber by trade but chose to expand his marketing strategy by creating simple, direct videos that help out his audience.

Roger shares the lightbulb moment that prompted him to start making videos and how we went from knowing nothing about video to becoming the go-to guy for DIY and plumbing tutorials on YouTube.

If you’re thinking about creating video content, but have a list of reasons why you shouldn’t – this episode is for you!

Learning points from the episode include:

00:00 – Introduction
03:10 – Roger’s top tip for improving your videos
04:18 – Sharing your mistakes and growing from them
05:05 – Why Roger chose to make YouTube content
06:45 – Roger’s lightbulb moment!
10:10 – The first challenges Roger faced as a creator
11:20 – The benefits of hiring a YouTube consultant
14:57 – What makes Roger great at his job?
16:58 – What makes a good video?
19:20 – The number one thing for video success
20:41 – A look at Roger’s team
24:30 – Roger shares his Speed Round answers
32:14 – Roger’s final take
33:05 – Outro

Important links and mentions:

Ingegneria degli errori con Piergiorgio Odifreddi - 1. L’importanza dei materiali