Product Ops Chronicles Building product ops from scratch while scaling with Thorsten Löwenberg
Jul 9, 2025
In this discussion, Thorsten Löwenberg, Product Operations Lead at Miro with over 20 years of scaling tech organizations, shares his insights on building product ops from the ground up. He emphasizes how crucial effective communication is for aligning teams during rapid growth and highlights the surprises faced in scaling operations. Thorsten also discusses the importance of structured planning and fostering team connections through engaging social events, all while advocating for trust-building to enhance collaboration across diverse work styles.
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Communication Is Never Enough
- Communication in product ops is never sufficient regardless of effort put in.
- Continuously increasing communication helps ensure everyone stays informed.
Unifying Fragmented Product Ops
- At Miro, numerous independent product ops approaches initially caused disjointed workflows.
- Thorsten's first challenge was unifying these island solutions to enable smoother collaboration.
Start Alignment with One Stream
- Establish common cadences and tools first within one stream before scaling.
- Use enriched data visualizations to align teams and enable effective quarterly planning.