In this episode of Partnerships Unraveled, we sit down with Norman Guadagno, former CMO of Mimecast and marketing leader with deep experience in B2B tech, cybersecurity, and partner-led growth. Norman shares why marketing teams continue to prioritize direct sales over channel partners and what needs to change.

🎯 Key insights from this episode:
- Why partner-first sales with direct-first marketing creates misalignment
- The three critical steps CMOs must take to fix partner marketing
- Why channel leaders should rethink their relationship with marketing
- The true role of marketing in generating partner-sourced pipeline
- How leading brands successfully integrate channel marketing into their GTM strategy

If you want practical advice on building a marketing strategy that truly supports partners, this episode is packed with insights you won’t want to miss!

Connect with Norman: https://www.linkedin.com/in/normanguadagno/

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Norman Guadagno - Why CMOs Must Champion Partner Marketing