Business Breakdowns

Cardlytics: The Ad Platform with Purchasing Power - [Business Breakdowns, EP. 17]

Jul 14, 2021
Cliff Sosin, founder of CAS Investment Partners, provides a fascinating look at Cardlytics, an innovative ad platform that merges advertising with banking data. He discusses how Cardlytics harnesses consumer spending habits to deliver targeted promotions, setting it apart from traditional advertising methods. Sosin shares insights on the platform's challenges in scaling, management dynamics, and its growth potential, while emphasizing the critical importance of data infrastructure and building trust with advertisers in a competitive landscape.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Cardlytics' Ecosystem

  • Cardlytics creates value for four players: banks, consumers, advertisers, and themselves.
  • Advertisers get better targeting and measurement, banks gain customer loyalty, and consumers save money.
INSIGHT

Closed-Loop System

  • Cardlytics offers a closed-loop system.
  • It tracks ad clicks and transactions, providing valuable data for advertisers.
INSIGHT

Measurement Capabilities

  • Cardlytics offers superior measurement capabilities compared to Google or Facebook.
  • While reported returns might be lower, actual returns are often higher due to precise measurement.
Get the Snipd Podcast app to discover more snips from this episode
Get the app