How To Win An Election

How A Hung Parliament Looks Inevitable

17 snips
Sep 24, 2026
Guto Harri, British journalist and former Boris Johnson communications director, joins a lively discussion on YouGov’s shock hung-parliament forecast. The panel examines Labour, the Conservatives, Reform and tactical voting, plus the challenges of governing without a majority. They also debate Trump TV, Tony Blair’s media instincts, political charisma, Andy Burnham’s optimism and the craft of persuasive speeches.
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INSIGHT

Conservatives Face A Three-Way Electoral Squeeze

  • The projected map shows the Conservatives squeezed between Reform and Liberal Democrat strength across southern England.
  • Guto Harri argues that Conservatives recover when they return to growth, moderation and practical government instead of becoming Reform-lite.
INSIGHT

Bloc Politics Makes Reform Seats Vulnerable

  • Voters increasingly behave as though parties form left and right blocs, regardless of how those parties describe themselves.
  • Reform’s projected seats are vulnerable because 82 of 123 have majorities below five points, while tactical anti-Reform voting often favours the Liberal Democrats.
ANECDOTE

Reform Reaches Labour’s Welsh Heartlands

  • Guto Harri describes Labour’s collapse in Wales and the growing appeal of Reform in former Labour heartlands.
  • The panel considers how a Labour government dependent on nationalist parties could create a new constitutional dynamic across the UK.
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