ADHD for Smart Ass Women with Tracy Otsuka

EP. 331: Build a Business That Works Like Your Brain with Latrice Prater

20 snips

May 7, 2025

Latrice Prater, a Navy veteran and founder of the Digital Solutions Team, shares her inspiring journey as an ADHD entrepreneur. After her diagnosis in her 30s, she pivoted from traditional careers to build a neurodivergent-friendly agency. Latrice discusses the pitfalls of cookie-cutter business strategies and the importance of creating systems that embrace one's unique brain. She opens up about motherhood, burnout, and the liberation she found in automating tasks, showcasing how understanding ADHD can empower women to thrive in their businesses.

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ANECDOTE

Latrice's ADHD Diagnosis Story

Latrice discovered her ADHD in her 30s after her therapist sent her a quiz about adult ADHD.
The diagnosis explained many challenges she had faced and brought clarity to her experience.

INSIGHT

Learning by Doing Insight

Latrice learned she learns best by doing rather than reading or passive study.
This realization helped her understand why traditional studying didn't work for her.

INSIGHT

Military Discipline and Defiance

Military structure taught Latrice discipline and organization she naturally lacked.
Yet she often felt defiant when forced to follow orders that didn’t respect her or rules.

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What if the systems you were told to follow just… never worked for you?

Latrice Prater spent years trying to fit into traditional jobs and structures, feeling like she was always falling short, until her ADHD diagnosis in her 30s made everything click. A Navy veteran, certified Director of Operations, and now founder of The Digital Solutions Team, Latrice has since built a thriving agency that helps women create neurodivergent-friendly businesses built around their actual brains, not just business blueprints.

In this episode, Latrice and Tracy dive into the realities of being an ADHD entrepreneur, the problem with cookie-cutter strategies, and the power of building systems that serve your energy, not drain it. Latrice shares how her military background shaped her discipline, why she believes in automations as acts of self-kindness, and how she transformed chaos into clarity for herself and hundreds of clients.

They also talk about how motherhood, burnout, and masking pushed Latrice to the edge and how the decision to embrace her neurodivergence became the foundation for her agency, her book, and her healing. She opens up about the pressure to “do it all,” the toll of hiding her struggles, and the freedom she found in building a business that finally worked with her brain.

You’ll also hear how she redefined leadership, what finally helped her stop feeling “bad at life,” and why your zone of genius is the one place you should never outsource. Whether you’re a business owner, a creative, or just someone tired of trying to do things the “right” way, this conversation will give you permission to build something better.

Resources:
Website: https://www.thedstagency.com
LinkedIn: https://www.linkedin.com/in/latrice-prater
Facebook: https://www.facebook.com/virtualsolutionsforher
Instagram: https://www.instagram.com/thevirtualpro

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