Reside Platform Podcast Inside a Multimillion-Dollar Real Estate HQ Built in 6 Years with Lauren Callaway
Suneet sits down with Lauren Callaway, CEO and founder of pH Realty Team, pH Design Firm, and multiple other ventures in Texarkana, Texas. Lauren shares her incredible journey from interior designer to real estate powerhouse, having grown from one business to ten in just six years. She reveals how she built a multimillion-dollar headquarters complete with podcast rooms, a gym, and a warehouse—all while raising two kids and maintaining work-life balance. Lauren discusses the systems and tools that keep her businesses running smoothly, including Follow Up Boss and CSU, and explains how each company feeds leads to the others. She also dives into her investment strategy, cost segregation benefits, and her ambitious goal to buy or build her first multifamily property in 2026. Throughout the conversation, Lauren emphasizes the importance of getting out of your own way and believing you can achieve greatness, offering practical advice for agents, team leaders, and entrepreneurs looking to build ancillary businesses.
Chapters:
- (00:00:00) - Meet Lauren Callaway: The Texarkana Powerhouse Behind 10 Thriving Businesses
- (00:01:00) - Lauren's New Multimillion Dollar Headquarters Tour
- (00:03:00) - Building the pH Ecosystem: From Design to Real Estate
- (00:06:00) - How Ancillary Businesses Feed Each Other
- (00:08:00) - Systems and CRM: Running 10 Companies with Follow Up Boss
- (00:11:00) - The Warehouse Office: Business in Front, Party in Back
- (00:13:00) - Tools and Tech Stack Across Multiple Companies
- (00:16:00) - Work-Life Balance: Setting Boundaries as a CEO and Mom
- (00:18:00) - How Design Background Influences Luxury Real Estate
- (00:21:00) - Being Rooted in Texarkana: Community and Growth
- (00:23:00) - Investment Strategy and Tax Benefits Through Real Estate
- (00:25:00) - What's Next: Multifamily Goals and Lending Company
- (00:27:00) - Get Out of Your Own Way: Lauren's Advice for Success
Links and Resources:
- Website
- Lauren Callaway on LinkedIn
- Reside Platform
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