
Lead on Purpose with James Laughlin 20 Years with Rugby's Best: Darren Shand's Leadership Odyssey
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Nov 1, 2023 Darren Shand, the long-serving All Blacks manager, shares insights from his 20-year journey in rugby leadership. He discusses how leadership has evolved towards a collaborative model, emphasizing the importance of self-leadership. Darren explores the impact of losses, like the 2007 World Cup, and how they shaped team culture. He also delves into the balance of task versus relationship in leadership, coping with personal challenges, and the importance of listening and perspective-taking. His reflections on empowering players set the stage for authentic leadership under pressure.
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Leadership And Culture First
- Great leadership and culture drive performance more than tactics or technique.
- Leaders must help people lead themselves before expecting them to lead others.
Richie McCaw's Moment Of Vulnerability
- After the 2007 World Cup loss to France, Richie McCaw said, "I just don't have the answers."
- That moment made Darren Shand realise they had to equip players to decide under pressure.
Sell, Don't Tell
- Sell ideas to people rather than tell them; enable ownership instead of issuing orders.
- Use quiet, one-on-one influence when possible and trust competent teams to run operations.




