Malcolm Gladwell on The Dark Side of How Ideas Spread

Almost 25 years ago, Malcolm Gladwell captured our attention with his groundbreaking book, The Tipping Point. Now, he returns with a fresh perspective in Revenge of the Tipping Point, exploring the darker side of how ideas and trends spread. A mega-bestselling author and host of the popular podcast Revisionist History, Gladwell has been named one of Time's 100 Most Influential People. In our conversation, we discuss how group dynamics shape individual performance, the tendency of leaders to overvalue team cohesion at the expense of effectiveness, and the outsized influence of outliers in shaping trends and behaviors. It’s a fascinating conversation about the complexities of social change and the forces that drive it, offering insights into how we can effect meaningful change in our communities.

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