88 | Tired of the Traditional Launch Model? How She Used Close Friends Stories to Launch (Fast and Easy!) with Brittany Roberts

We’ve all heard it before—successful launches require complex funnels, endless emails, and hours on Zoom. But what if you could sell out your program with nothing more than your phone, a little green circle, and a handful of creative ideas?

In this episode, Instagram strategist Brittany Roberts takes us behind the scenes of her most successful (and simplest) launch to date—run entirely through Instagram Close Friends Stories. You’ll hear how she curated 250+ people into an exclusive list, delivered a 3-day teaching series from her couch, and sold out her group program without ever making it public.

Whether you’re burned out on traditional launch models or just craving a more personal way to sell, Brittany’s fresh approach will inspire you to rethink what’s possible when you lead with connection over complexity.

🎙️ In This Episode:

• How Brittany replaced her webinar funnel with Close Friends Stories—and why it worked
• The step-by-step of building an exclusive Close Friends list from scratch
• Ways to keep your launch lo-fi without losing impact
• The small tweaks that turned casual viewers into warm, ready-to-buy leads
• Why “done is better than perfect” is the secret to faster, easier launches

🔗 Links Mentioned:

Read the full shownotes: https://thekarareport.com/88 

Learn more about working with our team: https://thekarareport.com/services 

Learn more about working with Brittany: https://thesocialbritify.com 

Follow Brittany on Instagram: https://www.instagram.com/thesocialbritify 

Follow me on Instagram: https://instagram.com/thekarareport