Sideways

25 Years of the 21st Century: 3. The Age of Outsourcing

45 snips
Jan 8, 2025
Join Margaret MacMillan, Emeritus Professor of International History, alongside tech guru James Williams and economist John Kay, as they dissect the profound implications of outsourcing. They explore how corporations have become hollow entities and how individuals are increasingly outsourcing their thoughts to technology. The conversation dives into the pitfalls of digital identity, the changing landscape of advertising, and the ethical challenges of automation. They also uncover the darker side of the wellness industry, urging for greater awareness in this chaotic digital age.
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ANECDOTE

Algorithm Assumptions

  • Margaret MacMillan was shown ads for guns, lawnmowers, and men's underpants after researching war online.
  • The algorithms assumed she was a man due to her browsing history.
INSIGHT

Technology Misalignment

  • James Williams realized more technology didn't equate to greater ease of accomplishing tasks.
  • He found a misalignment within digital technology regarding information access.
INSIGHT

Coping, Not Maximizing

  • John Kay realized that, contrary to economic theory, people in business aren't always maximizing things.
  • They're trying to navigate a complex environment.
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