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25 Years of the 21st Century: 3. The Age of Outsourcing

Sideways

CHAPTER

The Digital Dilemma: Technology and Identity

This chapter explores the complex relationship between digital technology and personal identity, focusing on how algorithms can misinterpret user behavior, leading to strange advertising outcomes. The speakers share anecdotes about their own online experiences, prompting a discussion about the impact of smartphones on cognitive abilities and attention. Additionally, they reflect on the evolution of advertising and capitalism in the digital age, emphasizing the shift from traditional marketing to a model that prioritizes user attention over genuine consumer needs.

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